lego classic

These are the LEGO first products I worked on as Model Designer for the LEGO Group.
They are part of the LEGO CLASSIC theme which focus on open-ended building play, creating limitless fun from the classic LEGO brick and creating playful experiences for the young builders starting at age 4. It was super exciting to develop color palettes and explore buildsthis young age-mark together with the LEGO CLASSIC design team.

-all views and opinions are my own.

creative food friends

This set was a great challenge because of it’s cute size.
The Creative Food Friends set consists of 150 bricks and comes with a large variety of both builds and inspiration.
Thus, each of the 4 main builds (yes there is also a taco besides what you see below) can be modified and rebuild into something else.
Likewise, the set contains a lot of inspiration for the builder to continue their own playful journey.

magical transparent box

This set is very close to my color-material heart and I had a lot of fun exploring the transparent bricks in various colors and shapes.
As a team we look into the many magical creatures and builds that would be fun for the kids to explore and take further on their own building-journey.
I am particularly happy with the ghost and the shooting star as they are both great examples of builds that really thrive from the transparency and chosen colours.